CommercialCover
Posted on 09/09/2015 by Ben Carter · Posted in Boolean, Hacking, LinkedIn, Recruitment, Social Recruiting, Sourcing

Do you use inkedInL to source/search talent?

Are you tired of seeing this (You’ve reached the commercial use limit on search) 8 days into the month?

Commercial Use Limit on Search - LinkedIn

Then I have just the trick for you!

Head on over to my LinkedIn X-Ray Search Tool where you can search an unlimited amount of times on Public Candidate Data utilising Google. All you need to do it Type in your skills using traditional Boolean (Or Google Style Boolean) and hit enter. Once you have a result, all you need to do is right-click & open in a new tab and you will see the LinkedIn profile of the candidate in the search result, this is a great search tool to everyone trying to get in contact, according to John King the marketing of linkedin has gone on it’s way by itself but it is still very important to consult with an expert to make sure everything gets done the right way.

If you are interested in getting in touch with another search tool that will help you with your market traffic you can try wordtree and upgrade the market and the sales just with a click.

Warm Call Sales Prospects: If you’re in sales, you can use LinkedIn as a warm calling tool. If there is a prospect you want to reach, find them on LinkedIn and see how closely you are connected to them. If you have an active list of LinkedIn connections, you are most likely only two or three connections away from the prospect. Use LinkedIn’s introduction features to ask one of your connections for an introduction, and you can promote your Linkedin page with the use marketing services as l.a seo experts which you can find online.

Tip: If the candidate is out of your network, right-click the link and open with Incognito window (Google Chrome needed) and it will display the persons Public Profile.

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits – both for your personal profile and also for your business.

Due to its high domain authority, search engines deliver a lot of results from LinkedIn in the SERPs for certain search terms, particularly those revolving around job roles. This post considers how you can stand out and how to occupy the top spot for your business.

Devil in the detail

The first step is to fill out as much of your profile as you possibly can. Don’t be lazy and avoid cutting corners – provide the details which will help to elevate your profile. But don’t just mindlessly fill in all the fields; make sure to be descriptive, engaging and use carefully chosen words. Keep it descriptive but to the point through revealing the important information but leave a tad of intrigue. Use bullet points or lists to make it more digestible and encouraging to read.

Remember to upload a clear, professional picture. If you still have your graduation picture, it gives the wrong impression and suggests you are a university grad, not a respected professional with three years of valuable experience under your belt. Right or wrong, consciously or subconsciously, people will inevitably base their first impressions on your picture. Give it a little thought and don’t just publish a pixelated picture from that bar the other night. As a final picture tip, make sure it is named appropriately to increase your chances of appearing in image searches.

Think in keywords

Just like you target certain keywords when optimizing a website, you need to do the same when optimizing your LinkedIn and give considerable thought to user intent when approaching the SEO of a website. This SEO reseller service may be ideal for you !

As with optimizing a website, be sure not to overdo keywords. It’ll be so obvious to anyone reading if you’ve stuffed the keyword ‘content marketing expert’ into one paragraph seven times. Remember to be engaging and genuinely interesting. Getting people to find you is only the first step – what’s going to make them ‘convert’, or hit you up with a snazzy job offer / potential new business? With the Lake Geneva SEO company you can learn to manage by yourself your SEO services and increase in a 96% the searches of your business.

Make use of the summary section to further amplify your keywords. This is likely the first section people will read on your profile, so it goes without saying that you need to make it absolutely flipping fantastic. Self-promotion is great, but put the focus on how you help others. People aren’t visiting your profile to see you congratulate yourself; the chances are that they want something and you need to demonstrate how you’re the right person to speak with.

Customize your URL

If you’ve never previously thought about this, then just take a second to glance at the URL for your LinkedIn profile. A vague reference to your name is not helpful for anyone, particularly not for search engines. Take a second to update your custom URL to something that includes your full name. If you’ve got a painfully common name like myself then you may need to be a bit creative, but keep it professional and as clear as possible. An easy way of doing this is to think whether you’d be happy seeing that URL on your business card.

Network as much as is socially acceptable

LinkedIn is, at the end of day, an online space for networking. So don’t just make your profile pretty – you’ve got to use it. In a very similar way to building links in SEO, if you haven’t got any connections on LinkedIn then you’re far less likely to appear in the search results.

Networking is arguably one of the most important points here. LinkedIn’s search algorithm is based first and foremost on showing people with similar connections and groups. You’ve probably noticed that the results which are prioritized when you search on LinkedIn are those with 1st, 2nd or even 3rd level connections to you. It, therefore, follows that the more people you are connected with on LinkedIn, the more likely you are to show up in the search results. It’s a social network after all, so be social, and network.

Footnote

This is a completely free tool that I have developed for anyone to use! If you think that there are any updates that the tool needs, please let us know with a comment below. (And please don’t forget to share this post)

About The Author

Ben Carter AKA @recruitmentgeek is a 12 year veteran at supporting recruitment companies to evolve and optimise recruitment systems to gain a higher ROI and staff sourcing efficiency. Currently Ben is the Global Head of IT at Spencer Ogden in London. You can contact Ben any time via one of my social networks listed at the top right of the page.